Building a home for community culture.
CASA COA was born to become a second home, a place where books, coffee, and community culture converge.
At first, this space was meant to be a cafebrería: a coffee shop that also sold books. But we knew the potential of this space was meant to go far beyond that.
We invited the founders and architects to a co-creation session. Together, we crafted a tailor-made vision: this wasn’t just a coffee and a bookstore… it was a cultural hub.
This simple shift in perspective sparked a whole new vision for the business.
Amid the aroma of books and coffee, corners were designed for sharing art, debating ideas, and learning through play. In the Naming, we embedded this new purpose: to create a (CO)munidad de (A)prendizaje (Community of Knowledge).
For the brand identity design, we were inspired by the idea of “living letters”, letters that don’t stay trapped in books but move, transform, and come alive.
We also communicated the launch campaign once again placed letters in the spotlight
We created a place dedicated to the curious minds.
A place where you always take something with you, even if you don’t buy a thing.
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